It all happened about a year ago; I woke up Saturday morning and about 200 of my followers were gone. I had less than 1000 followers back then, so my entire day was ruined. Five months later, I have learned that losing followers is actually a good thing: you’re getting rid of people that aren’t interested in you anyway.Here’s a quick and comprehensive list that includes the major reasons why you are losing followers on Twitter:
1. You aren’t following people back. If you are a celebrity like Ashton Kutcher you can afford to do that, but if you aren’t famous you’d better follow people back. When great entrepreneurs like Guy Kawasaki follow anyone back, why wouldn’t you?
2. Twitter is deleting spam accounts; 2…20% of your followers are actually automated accounts that have a single purpose: to make you click that link and get somebody some money. The Twitter guys weed them out from time to time (mostly during weekends, but it can happen anytime).
3. Your posts aren’t very interesting. If all you do is post stuff like “I just ate steak”, everyone (excepting your mom) will press the “unfollow” button sooner or later.
4. You don’t get involved in the conversation. If you see an interesting article, RT it and talk about it! Answer all the @yourname questions, comments, etc. Be friendly with these people – they want to talk to You!
5. Other people follow you, and then unfollow you quickly because they are trying to build a big follower list as fast as possible. Don’t worry about losing them; they didn’t like you and they won’t go too far with this tactic.
6. You are over promoting your website. Yes, this includes you, who are sending countless direct messages each day, trying to promote your products or services.
7. You curse / swear – that’s bad on Twitter. Also, don’t forget that what you say leaves permanent trails on the net and might get you in trouble when you’ll be looking for a new job.